How it is made

480gsm
Loopback hoodie fleece
300 to 480gsm.
You feel it on the hanger.
Our tees start at 300gsm combed jersey and the hoodie is 480gsm loopback, roughly twice the weight of a high-street equivalent. Heavier cloth holds its shape, drapes instead of clinging and still looks like itself after a year of hard washing.
Everything cotton is garment dyed and pre-shrunk, so the size you order is the size you keep.
Shop essentials
780gsm
Double-faced wool and cashmere
Double-faced.
No lining needed.
The overcoat is cut from 780gsm double-faced wool and cashmere: two layers woven as one, split by hand at every edge and bound so the inside is as finished as the outside. No lining means it moves like a heavy shirt and never bunches under the arm.
See the overcoat
200units
Typical run per colour
Small runs.
Designed in London.
We design every piece from a studio in Hackney and make it in runs of a few hundred with two family-owned factories in Porto and Leicester. When a colour sells through, we wait for the next cloth order instead of cutting corners to restock faster.
It is slower. It also means nothing ends up in landfill as dead stock.
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